Where accounting finds practical tools

e‑conomic provides an online accounting program that serves a large share of companies in Denmark and helps businesses, bookkeepers, and auditors collaborate more easily. With such a broad user base, the company needs a website that goes beyond presenting the product: it must enable communication, guide potential customers, and offer practical tools for existing users. Flexibility and usability are therefore essential qualities in its design.

Organizational highlights

At e‑conomic, website developers are embedded within the marketing team. This arrangement creates an environment that fosters mutual understanding between communication goals and technical practices. Rather than working at a distance, developers collaborate daily with designers, content creators, and SEO specialists. The result is a website shaped not only by technical considerations but also by the broader needs of marketing and communication.

Technical highlights

Content migration with balance

Like many established websites, e‑conomic.dk eventually needed to move to a new platform. A central challenge was migrating large volumes of content without losing quality. To handle this, we adopted a hybrid migration strategy: automated migration for content with shared structures and manual migration for unique pages. This balance kept the workload manageable while improving the relevance of the site’s most important pages.

Practical Tools for Everyday Use

Working closely with marketing specialists leads to a variety of features that make a website more than a product showcase. Among them are:

• interactive forms for contact, feedback, newsletter subscriptions, product guidance, and package ordering
• flexible layout elements to present content in clear, engaging ways
• embedded external tools, integrated with standardized methods
• a simple currency converter for everyday use
• automated sidebar navigation and reading time estimation for articles

Together, these tools show how a website can provide more practical support for users than just an order form.